Who really thinks about what and who was involved in making an event the success it is?

Whether it’s a small event like a child’s birthday party, or a city wide spectacular. Similar processes are involved, however smaller scale events do not need to explore some as in depth as larger events do.

In larger events, the scope of things involved stretches to include;

ID	Task
1	OVERVIEW
1.1	Activity
1.2	Location
1.3	Date
1.4	Time
1.5	Schedule
1.5.1	Run sheet
2	LOGISTICS
2.1	Travel
2.1.1	Public Transport
2.1.1.1	Transport Time Tables
2.1.2	Driving Directions
2.1.3	Taxi Ranks
2.1.4	Parking
2.2	Location
2.3	Time Allowance
2.3.1	Run time
2.3.2	Start time
2.3.3	Finish time
2.4	Time and Date
2.4.1	Time
2.4.2	Date
2.5	Schedule
2.5.1	Run sheet
2.6	Guests
	Number of guests attending
3	HR MANAGEMENT
3.1	Staff
3.1.1	Start & finishing times
3.1.2	Availabilities
3.1.3	Contact details
3.1.3.1	Emergency contact
3.1.4	Roles & Responsibilities.
3.1.5	Wages
3.1.6	Briefing sheet
3.1.7	Staff management
4	LEGAL
4.1	Insurance
4.1.1	Venue
4.1.2	Guests
4.1.3	Staff
4.1.3.1	Workers compensation
4.2	Qualifications
4.2.1	R.S.A of staff
4.3	Licenses
4.3.1	Liqueur license
5	FINANCE
5.1	Budget
5.2	Expenses
5.2.1	Catering company allowance
5.2.2	Staff wages
5.2.5	Food/Drink
5.2.6	Stationary
6	RESOURCES
6.1	Food and Drink
6.1.1	Alcohol
6.1.2	Select menu
6.1.3	Catering company
6.2	Stationary
6.2.1	Pens
6.2.2	Note pads
6.3	Invitations and RSVPs
7	RISK MANAGEMENT
7.1	Contingency plan
8	MARKETING
8.1	PR (public relations)
8.1.1	Guests of notoriety
8.2	Advertising
8.3	Marketing Strategy
9	STAKEHOLDERS
	Guests
	Sponsors
10	EVALUATION
	Debrief, Performance
	Review & Feedback

Infrastructure: the fundamental facilities and systems serving a country, city, or area, as transportation and communication systems, power plants and schools.

As the name indicates, event infrastructure includes those essential elements with out which there cannot be any event. These essential elements are core concept, core people, core talent, and core structure. The nature of this infrastructure varies with the event categories and variations in events. 

Core Concepts: Core Concepts is a terms that can be used to define the fundamental underlying ethos (The characteristic spirit of a culture, era, or community as seen in its beliefs and aspirations) (Dictionary.com) and evolution of the various major categories of events.

The core concepts of an event are like DNA – generating a base for the person that shall grow. The exact size and shape of the person varies from individual to individual in the family. Therefore, an entire family can be built on each of the event categories; these differences lead to innumerable variations in events.

Core People: These are the people who are performing, acting and participating in the process of creating an event. Their service and actions assist in terms of a creating favorable position for the clients’ brand in the audience mind. The personality of the core people being used in an event should match the brand personality.

Core Talent: With every event category a specific expertise, reputation, or knowledge is required of those involved. It is the core talent that attracts and influences the audience. In a music concert, the types of audience that are attracted to the event depend on the talent of the performer and the style of music; younger generations will typically attend a Rianna concert, where older generations might prefer ACDC. The core talent therefore helps in creating variations in any event category. For instance, in music whether the event is a classical music concert, depends on the type of time, constraints in terms of boundary, number of participants, etc. 


Core Structure: Depending upon the degree to which the event category is structured the requirement of a management and marketing of events may vary. 
The presence of a formal or informal organisation to manage the event category as a whole is important to make it lucrative from its marketing point of view. 
The more formal and structured it is, the more lucrative that event category becomes, since it becomes easier to manage and market.
Depending on the stakes involved (not only financially), each of the categories has become structured to certain degree. 
Traditionally, across the world, competitive events have always been comprehensively administered right from the ground up 

Target Audience: Target audience is the customer groups who form the focus of events. The actual event design varies with the demographic profile of the target audience as well as the number of individuals within that targeted audience. It is from these criteria that the event gets it’s image, budget and (generally speaking) concept.

Whether the event would be a mega – event or a theme party, which artist would perform or where the event is to be held etc. primarily depend on the target audience. Therefore, starting from the initial conceptualisation to the execution of the event, the entire process knowingly takes in to consideration the characteristics and the behavior of the target customer groups. 



Every marketing activity is customer based (essentially), depending on the clients marketing requirements, as discussed earlier, event organiser decide the audience to be targeted. Based on the target audience as a common denominator, event organiser’s can canvass for other clients who would like to associate with the event, thus events can also act as a converging ground for a diverse range of corporate with the same target audience.

The costing of an event will also definitely vary with both the profile and number of audience being targeted.(Management-Hub.com, 2005 - 2011)

The importance of infrastructure in an event the size of the Sydney New Year Eve Celebrations is paramount. Without considering things such as the transport (public), alcohol consumption control and general public safety event organisers may find themselves unprepared for situations and facing unexpected consequences.

For they Sydney NYE celebrations, the essential elements (event infrastructure) can be easily recognized. The core concepts are the involvement of the entire city in celebrating the end of the old and the beginning of the new. The core people cannot be counted on one hand, nor on twenty! The range from the sponsors of the events surrounding the fireworks, to the specialists who are responsible for the display and the volunteers, without whom the event would not take place. The core talent is variable depending on whom you ask. If you were to ask generation X & Y the answer may be the DJ performing at the club they spend the evening in, whilst the Baby Boomers would be more likely to name the fireworks themselves as the core talent.  The core structure of the Sydney NYE Celebrations is a little harder to define as the spectrum of the events that collectively make up the evening are so varied.  For most of the events taking place during the evening, there are formal organisations responsible for the structure of the event, however there are also private functions that have informal structures in which individuals act as organisations to manage and market/promote the event to their targeted audience.

Last, but certainly not least is the target audience of the Sydney NYE celebrations. Simply put – this includes every individual who is in Sydney during this period.
(Connie)

Works Cited

(n.d.). Retrieved from Holiday Origins: www.holidayorigins.com/html/new_years_day

Dictionary.com. (n.d.). Ethos (search). Retrieved 2011 йил 15-December from Dictionary.com: http://dictionary.reference.com/browse/ethos

Management-Hub.com. (2005 - 2011). About Event Infrastructure and what are the essential elements in the Event infrastructure? Retrieved 2011 йил 10-December from Management-Hub.com: http://www.management-hub.com/event-infrastructure.html